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Jeff Beer is a staff writer with Canadian Business. He has also worked as a staff writer with Marketing, and as a reporter and copy editor at Advertising Age and Creativity in New York.

Follow me on my blog(s): Tech  /  Consumer Insight  /  Sales & Marketing  /  Business Briefings

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Featured Article
Mi6 is looking for a few good spies... in the newspaper By Jeff Beer  | February 16, 2012

British secret service goes old school in latest recruitment ad.

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Canada's best beer ad, made in the USA
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New York-based Anomaly debuts great Budweiser Super Bowl spot for Canadian TV.
Nike wants to make your life a sport with FuelBand
CB_skateboarder(Image courtesy R/GA)
The Swoosh unveils its successor to Nike+.
Wheat Thins cash in on classic Family Guy joke
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New commercial makes creative use of Brian and Stewie's infamous Cool Whip argument.
CB Arianna Huffington Arianna Huffington (Norm Betts/Bloomberg/Getty)
Topics  Strategy Huffington Post tests global media brand strategy in Canada By Jeff Beer  | February 15, 2012 Arianna Huffington's Canadian experiment sets the stage for expansion.
Canada's best beer ad, made in the USA By Jeff Beer  | From  Sales and Marketing  | February 02, 2012   New York-based Anomaly debuts great Budweiser Super Bowl spot for Canadian TV.
Bon Iver plugs the Grammys with "We Are Music" ad By Jeff Beer  | From  Sales and Marketing  | February 01, 2012   He may not like the awards, but the artist stars in a visually stunning spot.
Ferris Bueller drives a Honda for the Super Bowl By Jeff Beer  | From  Sales and Marketing  | January 30, 2012   Eighties movie icon Matthew Broderick shills for the CR-V at the big game.
Nike wants to make your life a sport with FuelBand By Jeff Beer  | From  Sales and Marketing  | January 19, 2012   The Swoosh unveils its successor to Nike+.
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Topics  Lifestyle Q&A with tennis player Milos Raonic By Jeff Beer  | January 19, 2012 The tennis star talks composure, handling expectations and why horror films and hotel rooms don’t mix.
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Topics  Strategy The real reason Rogers and Bell bought MLSE By Jeff Beer January 19, 2012 The two telecom giants were willing to set aside a bitter rivalry to buy a majority stake. Here's why.
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Topics  Strategy  /  Technology  /  Lifestyle  /  Technology  /  Outlook 2012 Prediction: The end of cable TV By Jeff Beer  | January 19, 2012 YouTube takes aim at cable with new shows, as Canadians increasingly cut out the broadcasters and stream video directly to any device.
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Topics  Strategy  /  Technology  /  Technology  /  Outlook 2012 Kindle Fire puts the heat on the iPad By Jeff Beer  | January 18, 2012 While the Kindle Fire can't match the success of the iPad yet, its startling growth shows it is a viable alternative tablet at a great price.
Google, Wikipedia and more stage public protest over SOPA/PIPA By Jeff Beer  | From  Tech  | January 17, 2012   Tech companies use a variety of tactics to illustrate opposition to controversial anti-piracy legislation.
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