Subscribe: 
Magazine
Newsletters
subscribe Read Magazine
RSS
Sales & Marketing
Call of Duty campaign turns dark for Black Ops II By Jeff Beer  | May 04, 2012

72andSunny and Activision ditch the laughs for a more paranoid motif.

Canadian Paralympic ad has to be seen to be believed By Jeff Beer  | From  Sales and Marketing  | May 04, 2012   BBDO Toronto and director Mark Zibert make some magic in one take with no CGI.
RIM outed as culprit in Australian Apple Store stunt By Jeff Beer  | From  Sales and Marketing  | May 01, 2012   BlackBerry maker's flash mob urged Apple users to "Wake up."
Designer Aaron Draplin tells tall tales at FITC By Jeff Beer  | From  Sales and Marketing  | April 25, 2012   On the power of a good logo and working with no pants.
ESPN teams with Michael Jordan for new commercial By Jeff Beer  | From  Sales and Marketing  | April 16, 2012   It's just not the Michael Jordan you were expecting.
Humour sells history for Hockey Hall of Fame By Jeff Beer  | From  Sales and Marketing  | April 12, 2012   Taxi Toronto's hilarious ads find the fun in broken dreams.
Forget Don Draper, "Sunshine" looks at life of a modern ad man By Jeff Beer  | From  Sales and Marketing  | March 27, 2012   Doug Nichol offers a peek into converging cultures and advertising in Shanghai.
Juniper Park loses North American Quaker account By Jeff Beer  | From  Sales and Marketing  | March 14, 2012   PepsiCo moves all creative duties from Toronto-based ad agency to EnergyBBDO in Chicago.
FUBAR's Terry and Dean give'r for Hughes Car Wash By Jeff Beer  | From  Sales and Marketing  | March 13, 2012   Fictional metalheads star in local Edmonton car wash ad.
Ubisoft Montreal: Assassin's Creed III coming to America By Jeff Beer  | From  Jeff Beer  | March 05, 2012   New trailer shows latest sequel set during American Revolutionary War.
College ad goes viral with humour and… extreme gore By Trevor Melanson From  Sales and Marketing  | February 21, 2012   A new Internet ad for an Australian technical institute used dark and shocking humour to get attention, and it worked.
Sales & Marketing

The Marketing blog discusses the world of selling and promoting, who has the best ideas, why they succeed and how the industry is evolving with the changing media world.

Market News

Poll


twitter From Twitter