Having had the sublime pleasure of riding in a robot car a few years ago (and writing about it again recently), it was with great interest that I read the cover story in the latest issue of Wired. The article is all about robot cars—how not just Google, but all auto makers are close to making self-driving vehicles a reality.
The story, which doesn’t appear to be online yet, covered a good
number of fascinating angles, from the technology being used to the
potential changes we’ll face when robot cars fully arrive. One
intriguing possibility is that the entire notion of car ownership may
change. If we can simply order up a car on our smartphone that then
drives itself to our front door, what need would we have to actually own
one?
One of the important things to keep in mind, however, is that robot
cars will not actually just show up all of sudden. In fact, they’re
already here. As iRobot’s Joe Dyer told me while I was working on Sex, Bombs and Burgers,
robotic automation always comes in on “cat’s feet,” or one step at a
time. Cars have been slowly inching toward roboticism for decades.
For proof, check out this video of the new Lexus LS 460L, which
parallel parks itself. Watching the steering wheel turn itself gives me
the same excited willies I got a few years back in Las Vegas:
The Wired story covered the issue of enhanced safety in
depth. Robotic cars, after all, have the potential to dramatically cut
down on accidents because they are unemotional and thoroughly attentive
to their jobs, unlike humans. They simply won’t sell otherwise—think
of how disastrous the new self-parking Lexus would be for the company if
it ended up with a high incidence of banging up other cars.
So safer cars and fewer accidents should mean lower auto insurance rates, right? Oh yeah, that’s a good one.
For kicks, I decided to get a quote for the new Lexus with a bank
insurance supplier. All things being equal, owning this considerably
safer car would result in an $900 annual hike over my thoroughly
unrobotic 2003 Toyota Corolla (I still have to roll up my windows
manually, yeesh).
I called an agent to ask why and got some very unsurprising answers.
Insurance rates depend on a number of factors, such as the driver’s
history and geographic location. Most importantly, rates can also be
affected by the car itself, with some having more expensive parts. It
therefore makes sense that the Lexus, which costs upward of a $100,000,
might cost more to repair than a Corolla. Similarly, any robotic car
will cost more to fix and maintain than what we currently drive.
All told, this is a big problem that will likely be a major obstacle
to uptake of robotic cars. All those electronics will not only bump up
their sticker price, they’ll also significantly increase the insurance
rates. They may be safer, but will the people who need robot cars most
be able to afford them? The Wired story’s suggestion that we may not want to own robot cars in the near future may be right on for that very reason.