Bottled water company Absopure to promote ‘Pure Michigan’ tourism campaign on packaging


PLYMOUTH, Mich. – A bottled water company is partnering with Michigan’s tourism campaign to showcase some of the state’s natural beauty.

Plymouth-based Absopure announced the plans with the Michigan Economic Development Corp.

Starting this month, 24 and 35 packs of Absopure Natural Spring Water sold in the Midwest will carry packaging co-branded with “Pure Michigan.” In the coming months, other Absopure products nationally will be packaged with “Pure Michigan” imagery.

Absopure and the tourism campaign also will release co-sponsored billboards as well as radio and TV ads.

The Travel Michigan state tourism agency, which is part of the Michigan Economic Development Corp., this week launched the 2014 “Pure Michigan” national television advertising campaign. The effort includes ads on national cable channels as well as network television.



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