OKLAHOMA CITY – Thunder forward Kevin Durant has signed a deal with Oklahoma City-based Orange Leaf Frozen Yogurt.
Durant also will own an undisclosed percentage of the company, his first such partnership since he joined the Roc Nation agency founded by Jay-Z last year. Orange Leaf has 321 stores in 40 states, four in Australia and 69 under construction.
It’s been busy summer for the league MVP. Since the end of the regular season, he re-signed with Nike, Sprint and BBVA Compass, added deals with Orange Leaf and Sparkling Ice and was named the cover athlete for NBA 2K15.
The Nike deal was Durant’s biggest catch. He had a lucrative offer from Under Armour, but Nike surpassed it, and Durant stayed with the company that has made his popular KD shoes.