Enterprise buying Toronto’s AutoShare car-sharing group; price not disclosed

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TORONTO – Car rental operator Enterprise Holdings is buying Toronto’s AutoShare CarSharing Network Inc.

The purchase price for AutoShare, Toronto’s first car-sharing organization established in 1998, was not disclosed in Wednesday’s announcement. It reportedly has 12,000 members in the Toronto area.

Enterprise, through its regional subsidiaries, is best known for its flagship Enterprise Rent-A-Car brand as well as the National Car Rental and Alamo Rent A Car brands.

It also offers Enterprise CarShare geared to the car-sharing customer and Enterprise Rideshare, a carpooling and vanpooling program for commuters, as well as Zimride by Enterprise, an online ride-matching program that connects drivers and passengers.

“This acquisition reflects our longtime commitment to offering sustainable transportation options throughout North America,” said Ryan Johnson, assistant vice-president overseeing Enterprise’s CarShare, Rideshare and Zimride operations.

“We are very excited and proud to become part of Toronto’s car-sharing community, which AutoShare launched and has supported for more than 15 years.”

AutoShare will continue to operate under its current brand indefinitely, Enterprise said.

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