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His and hers cereal
The Idea: Toronto’s Big Life Foods has launched Sexcereal, a gender-specific formulation “designed to provide nutritional hormonal support”—or, as the tag line suggests, “fuel your fire.” Available in 70 stores in Canada and online for $10 a pack.
The Reaction: “I think I have better sex now after breakfast,” K. Rosenthal of Saskatoon claims on Big Life’s website. “The cereals… had better be pretty tasty, or the novelty will wear off fast,” responds the Breakfast Bowl blog.