Researchers see growth in Michigan’s tourism industry; expanded global advertising planned

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LANSING, Mich. – Researchers say Michigan’s tourism industry will grow as the state begins advertising more in Canada, Germany, China and the United Kingdom.

Researchers at Michigan State University found that the state’s tourism industry experienced a 4 per cent increase in overall spending in 2013. Hotel occupancy rates rose 2 per cent. The only exception to growth was a predicted dip in national park visits because of the federal government shutdown.

Tourism spending is expected to increase 4.5 per cent in 2014.

Michigan State University tourism expert Dan McCole says factors such as the stock markets and consumer confidence suggest that “Michigan tourism will experience another strong year.”

Monday is the second day of the Pure Michigan Governor’s Conference on Tourism near Traverse City. The state’s Pure Michigan tourism campaign has worked to attract visitors.

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