TORONTO _ Shoppers Drug Mart is looking to hire a medical marijuana brand manager as it tries to position itself in the burgeoning cannabis market, even though it is not currently legal to distribute the drug through pharmacies.
The pharmacy retailer says in a job posting that the senior brand manager role will entail leading its strategy and marketing activities to doctors and health-care providers in the cannabis space.
The online job posting adds that the winning candidate will be also ensure that the Shoppers’ medical pot marketing material is compliant with Health Canada regulations.
This comes after Shoppers’ parent company, Loblaw Companies Ltd. (TSX:L) in October 2016 applied for a Health Canada licence to dispense medical marijuana.
Currently, under federal regulations, the only legal distribution method for medical marijuana is by mail order from licensed producers direct to consumers.
The federal government is also moving towards a July 2018 deadline to make recreational marijuana legal, but Loblaws’ CEO said last year the company is only interested in medical cannabis.