NEW YORK, N.Y. – U.S. newspaper industry revenue continued to fall last year, as increases in circulation revenue failed to offset shrinking demand for print advertising.
The Newspaper Association of America says the industry’s revenue fell 2.6 per cent to $37.59 billion in 2013.
Revenue from print advertising dropped 8.6 per cent to $17.3 billion, while circulation revenue rose 3.7 per cent to $10.87 billion.
Newspapers have looked in recent years to replace declining print advertising and circulation revenue with contributions from online sources.
While digital advertising revenue increased 1.5 per cent to $3.42 billion last year, it is still less than 10 per cent of the industry’s overall revenue.
The NAA’s numbers are based on a sample of public and private company data collected on a confidential basis.