Canadian brand Top 40

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Ranking Company Reputation Products Innovation Workplace Citizenship Governance Leadership Performance
1 Tim Hortons 77.17 69.10 71.29 56.45 77.54 69.66 69.99 75.99
2 Westjet 74.84 73.56 69.77 73.60 68.42 73.51 72.85 71.96
3 McCain Foods 74.15 72.88 71.03 61.61 64.12 67.46 69.25 72.05
4 Canadian Tire 73.16 72.16 68.22 65.67 73.96 70.59 68.72 70.87
5 Jean Coutu Group 72.62 71.51 65.86 65.90 68.27 67.22 70.06 70.52
6 Shoppers Drug Mart (Pharmaprix) 71.84 72.21 66.32 68.09 67.67 67.69 67.46 69.84
7 Bombardier Inc 70.16 73.88 74.99 66.65 63.99 66.43 70.32 68.73
8 Saputo 69.52 76.47 67.19 63.64 62.86 66.86 65.43 65.27
9 TD Bank 66.80 69.01 66.52 65.47 66.52 67.06 68.09 68.74
10 RONA 66.56 66.78 60.90 58.86 61.38 62.98 60.98 63.31
11 Rexall 65.86 71.00 65.53 65.45 65.57 66.22 66.55 69.05
12 Husky Energy 65.60 68.91 65.71 68.74 64.02 65.41 67.46 68.90
13 Metro 65.34 67.91 62.20 58.29 61.79 62.31 62.39 64.58
14 Sobey’s 63.85 70.47 66.60 66.28 64.72 65.39 67.13 65.74
15 CIBC 63.75 67.02 61.94 65.35 64.77 65.43 66.47 67.23
16 Air Transat 63.43 62.86 58.71 62.16 56.32 61.58 62.90 60.31
17 Canadian Natural Resources 63.31 64.68 61.81 63.13 64.05 61.23 64.37 64.70
18 Potash Corp 63.26 66.80 61.59 64.04 59.20 61.94 64.39 68.78
19 Maple Leaf Foods 62.87 65.16 60.62 58.87 64.84 63.17 65.66 67.12
20 Sun Life Financial 62.82 64.69 59.77 61.14 59.96 61.63 66.93 67.79
21 Manitoba Hydro 62.68 66.16 62.09 65.48 63.38 59.12 62.85 63.43
22 Bank of Montreal 62.32 61.98 61.00 61.40 63.91 59.64 62.77 68.45
23 Loblaws 62.07 63.61 60.23 54.42 62.56 60.55 61.99 60.98
24 Cott 61.91 64.02 58.61 63.70 63.09 62.28 62.33 62.13
25 Magna International 61.85 65.41 65.86 59.37 60.21 60.40 64.77 67.05
26 Shaw Communications 61.51 65.91 65.55 66.78 61.26 62.52 62.15 67.03
27 EnCana Corporation 61.36 68.09 65.81 66.95 63.11 60.24 67.43 73.03
28 Royal Bank of Canada 61.30 67.03 60.67 62.05 62.66 60.73 64.84 68.19
29 Alimentation Couche-Tard (Mac’s) 61.03 59.16 55.21 52.34 55.25 59.61 58.38 63.52
30 Air Canada 60.91 62.51 58.56 58.48 58.61 58.46 57.88 56.44
31 Scotiabank 60.46 62.97 59.41 62.51 65.29 61.78 60.88 65.53
32 Manitoba Telecom Services 60.29 65.21 61.22 60.49 64.69 63.07 63.48 64.12
33 Cenovus 59.56 60.27 60.82 61.41 57.30 61.92 61.21 61.84
34 Manulife 59.30 62.92 61.17 60.80 61.80 62.07 61.22 64.21
35 BlackBerry 58.10 64.65 63.74 59.13 59.44 59.16 57.21 54.70
36 National Bank of Canada 57.59 60.38 55.58 56.80 59.17 59.44 60.16 64.68
37 Power Corp Of Canada 56.90 61.57 59.64 60.73 56.18 56.50 61.07 63.04
38 Telus Corporation 56.55 62.89 63.51 60.44 61.37 56.67 59.70 63.89
39 Petro-Canada (Suncor Energy) 55.96 61.06 56.61 56.63 52.46 54.87 57.94 62.50
40 BC Hydro 54.68 58.84 57.02 63.58 58.17 52.87 55.63 59.36

Reputation scores are based on trust, admiration & respect, good feeling and overall esteem.

Governance: The company is responsibly-run. It behaves ethically and is open and transparent in its business dealings.
Citizenship: The company is a good corporate citizen. It supports good causes and protects the environment.
Product/Services: The company offers high quality products and services. It offers excellent products and reliable services.
Workplace: The company is an appealing place to work. It treats its employees well.
Innovation: The company is an innovative company. It makes or sells innovative products or innovates in the way it does business.
Leadership: The company is a company with strong leadership. It has visible leaders and  is managed effectively.
Performance: The company is a high-performance company. It delivers good financial results.

Methodology: Reputation Institute polled Canadian consumers about 100 multinational brands (selected based on a minimum revenue level, above-average reputations in their home countries and presence in 15 top international markets) and the 50 largest Canadian companies (ranked by revenue). Respondents rated seven elements: performance, products and services, innovation, workplace, governance, citizenship and leadership. The survey was conducted in February and March.

Data courtesy, The Reputation Institute.


4 comments on “Canadian brand Top 40

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