Everyone in Toronto wears Canada Goose—well, according to this music video

Seriously. Look around. You’re surrounded.

Possible brand extensions?

Possible brand extensions?

You don’t have to tell me Canada Goose has seen its annual revenue grow by 3,000% with sales expected to top $100 million last fall as the company continues to build market share in Europe, the U.S. and Asia. You know why? Because it’s winter. And in Canada, that means everyone and their mother is sporting some version of the starting-at-$600 parka brand. Even Kate Upton brought one (and little else) to Antarctica. It’s also why when the guy who made this video says it was shot in two hours walking around Toronto, I believe him. Seriously, we’re starting to look like a North Korean basketball crowd. Goose, goose, duck!

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3 comments on “Everyone in Toronto wears Canada Goose—well, according to this music video

  1. Pingback: Video: a snarky look at Toronto’s obsession with Canada Goose parkas | torontolife.com

  2. I particularly picked to wear Canada Goose to keep myself warm. Also, the unique colour of the jacket that I picked, it did make me look so good on camera. In the video, I am wearing Canada Goose to go on my adventure to find my LOVE. Getting on a helicopter ride and fly on the sky, go to Niagara Falls and SkyWheel.

    I would like to share my video with Canada Goose.