Everyone in Toronto wears Canada Goose—well, according to this music video

Seriously. Look around. You’re surrounded.

Possible brand extensions?

Possible brand extensions?

You don’t have to tell me Canada Goose has seen its annual revenue grow by 3,000% with sales expected to top $100 million last fall as the company continues to build market share in Europe, the U.S. and Asia. You know why? Because it’s winter. And in Canada, that means everyone and their mother is sporting some version of the starting-at-$600 parka brand. Even Kate Upton brought one (and little else) to Antarctica. It’s also why when the guy who made this video says it was shot in two hours walking around Toronto, I believe him. Seriously, we’re starting to look like a North Korean basketball crowd. Goose, goose, duck!

Get our daily briefing on innovation, leadership, technology & the economy.
Weekdays at 6 AM ET. Learn More »

Comments are closed.