What the graphic-design gurus say:

Hunter Tura
President & CEO, Bruce Mau Design
“The logo for Rouge definitely feels more upbeat and ‘leisurely,’ though I’m not sure that’s an association I’d want for an airline. Looking at the plane, I love the large maple leaf crop on the tail as well as the red jet engines.”

Rio Penabella
Strategist, Roundhouse
“It’s OK for the category but not great, which is too bad because it should really be creating a distinction from the rest of Air Canada’s brands. Also, I thought Jazz was AC’s discount brand. What gives?”