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Marketing Mavericks

Advertising that wows for all the right—or wrong—reasons

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The idea: An ad campaign for the U.K.’s Channel 4 reality show The Undateables featuring photos of disabled people with the tag line “Love is blind, disfigured, autistic....”

The reaction: The Advertising Standards Authority cleared the show from investigation, despite receiving 21 complaints—out of an audience of nearly three million viewers.

(From the Summer 2012 issue)

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Canada's Best Jobs 2012: Wondering who's hiring, what they're paying and whether their industry is booming or dwindling? Our rankings will help you plot a practical course through today's job market.

JPMorgan and derivatives: Directors don't understand them and regulators are too conflicted.

Canada's youth see little employment gains: Here's a silver lining for young Canadians seeking work: at least you're not looking for jobs in 1983, or in Greece.

SNC-Lavalin scandal won't hurt future business: analysts: A police raid is not a good sign, but despite the turmoil, analysts aren’t calling SNC-Lavalin a sell.

Internet too important for free-market economics: The Internet is not just a service. It's the most democratizing and equalizing technological tool ever invented.

ISSUE: June 2012

PROFIT: Issue - March 2012

Issue: April 30, 2012

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