As a Canadian, would you say you’re more relaxed than an American?
According to one study, there may be statistical proof that Canucks really are less nervous about the state of the world than their southern counterparts.
The study, called the “Anxiety Index 2013 Global Report,” was released in late August and conducted by marketing communications firm JWT. In October 2012, JWT polled 225 adults in each of the 27 global markets they chose to study (so 6075 people worldwide in total). Participants were asked to rank their level of anxiety (or lack thereof) on subjects such as their country’s current political leadership, economy, health care, cost of living, and their perceived level of threat from terrorism and military hostilities. Markets studied ranged from Eastern to Western Europe, the Middle East, Africa, north and south Asia, and the Americas.
Relative to the rest of the world, Canadians were depicted by this study as being quite relaxed, particularly in relation to our American neighbours. Canada’s anxiety level stood at 62%, dwarfed by the American anxiety level of 85%. From military hostility, to job security and the prices of gas and food, Canadians polled at a lower anxiety level than Americans in nearly all of the topics poll participants were asked about.
Canadians also believe that an economic recovery will happen faster than Americans do. While 43% of the Americans polled thought the economy could improve in 2013, 54% of Canadians were of the mindset that economic recovery is on its way this year. More Americans than Canadians were also inclined to say that they had “no idea” when an economic recovery was going to happen.
The global average for anxiety was 71%, although some regions polled significantly higher than others in terms of overall anxiety levels. Polling in the Middle East and Africa, for example, showed that 82% of people reported feeling anxious or nervous about world events and/or their family’s well-being. South Asia reported the lowest anxiety levels, at 63%, joined by North America at 64%.
Perhaps it’s not a surprise that Pakistan had the unfortunate accolade of being the most anxious country polled—nine in 10 Pakistanis reported feeling anxious about the current state of the world, as well as their place in it.
In the video below, JWT outlines a two-minute highlight reel of their 2013 poll: