The Easy Sell: A rugged and colourful military-grade watch strap

This is the watch strap they wore on the moon

colourful NATO watch straps with an Omega Speedmaster watch

Photograph by Raina + Wilson; Syling by Ronit Novak; Omega Speedmaster ($4,500) by

You’re unlikely to spend July returning backhands at Wimbledon, but you’re still going to sweat. And while your watch case is well-built and prepared for the onslaught of salts and bacterial grossness, its fancy strap, not so much.

Here’s a solution: pick up some spare NATO straps. These military-inspired bands—sometimes called G10s, after the Ministry of Defence form British soldiers had to fill out to get one—are inexpensive, easily replaced and come in nylon and leather versions. They also look sharp with watch faces both elaborate and plain. Take Omega’s iconic Speedmaster dial. It’s the model that accompanied NASA astronauts on all six lunar missions. They wore it on a simple black nylon band. It looked cool up there, just as it does on Earth.

Leather 20-millimetre NATO strap ($95) at

READ: 5 reasons smartwatches will be forgotten »

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6 comments on “The Easy Sell: A rugged and colourful military-grade watch strap

  1. What a lovely idea! I bought my husband a wristwatch a while back that he seems to have outgrown. This could be the solution.

  2. $95 for one? Outrageous….better to by 4 leather ones of identical make and quality for under $10 ea and have them shipped. Check out aliexpress. Just sayin…….$95 for one, can you say ‘rip-off’.

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