What goes into the world’s first $300 sneaker?



It’s been a great year for NBA superstar LeBron James: Olympic gold medal, league MVP and championship ring. So how does King James celebrate? Well, he starts by releasing a shoe so blinged out it costs as much as a new iPad mini. The LeBron X was unveiled on James’s own size-16 feet during the Olympic basketball final in August. Incorporating many of Nike’s latest manufacturing innovations (which often double as marketing hype), the LeBron X is the first non-special edition Nike sneaker to break the US$300 price barrier. CB sliced one in half to see what goes into that king-size price tag.


Get our daily briefing on innovation, leadership, technology & the economy.
Weekdays at 6 AM ET. Learn More »

2 comments on “What goes into the world’s first $300 sneaker?

  1. Even though this is an old article it was based on an erroneous rumor, the regular release of the Lebron X basketball shoe was $180 US, and about $225 in Canada (thanks to that stupid 18% import tariff to support a fictional shoe industry). The ones featuring the Nike + system were around $250 in the U.S and $275 in Canada, $220 us without but Nike + system capable. The Elites were around the same price range. Even the special releases were not $300 at retail. Such is the state of reporting today, don’t investigate, just copy and paste rumors and articles off of blog tabloid websites.