What goes into the world’s first $300 sneaker?

 

 

It’s been a great year for NBA superstar LeBron James: Olympic gold medal, league MVP and championship ring. So how does King James celebrate? Well, he starts by releasing a shoe so blinged out it costs as much as a new iPad mini. The LeBron X was unveiled on James’s own size-16 feet during the Olympic basketball final in August. Incorporating many of Nike’s latest manufacturing innovations (which often double as marketing hype), the LeBron X is the first non-special edition Nike sneaker to break the US$300 price barrier. CB sliced one in half to see what goes into that king-size price tag.

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