19 of 26
Last year’s ranking: 25 (▲ 17)
It’s difficult to put reputation points on the board if your brand doesn’t interact with consumers on a regular basis. That’s not a problem IMAX has these days. Every one of 2015’s 10 top grossing films worldwide was released somewhere in IMAX form, indelibly attaching its brand to what is arguably the last, greatest communal experience in modern culture. But IMAX’s recent interest in its brand’s voice is more than just a vanity. Following a trail blazed by brands like Intel, it’s redefining its offering from being a technical curiosity for movie studios to being the mark of films that matter, and a feature that consumers will demand.