#23: Shane Smith
Co-Founder & CEO, Vice Media
Why he matters: Tearing down the old media establishment
@shanesmith30 145,000 followers
Vice Media positions itself as the wild child of the media world, but the millennial-focused outlet is enjoying mainstream success. Last year, Shane Smith announced a $100-million partnership with Rogers Communications (owner of Canadian Business) to open a production studio in Toronto and launch a 24-hour TV channel. It’s a major acknowledgement by traditional media that nobody knows today’s must-have millennial audience like Smith. He’s even mused about taking Vice public, the natural next step for a media mogul.