Canada’s Richest People: Richard Li

Canada’s Richest People
Richard Li

(Photo: Mike Clarke/Getty)

Richard Li

Net Worth: $4.44 billion

Change from 2016: ▲20.0%
Rich 100 rank: #15
Change in rank from 2016: ▲2
Major company holdings: PCCW
Location: Hong Kong
Age: 50

Spending $250,000 for a personalized top-level website domain based on your name may seem extravagant. But for billionaire businessman Richard Li, it’s a small price to pay to have endless websites featuring his name. The domain .richardli went live in May 2016, and whether it’s an ego trip or a brilliant branding strategy, it makes Li the first person to mark a territory of the Internet in such a way.

For someone who’s always forged his own path, the move is fitting. Li, the chairman of PCCW, a Hong Kong–based telecommunications company, could easily have simply waited to inherit the fortune of his father, Li Ka-Shing, Asia’s richest person, worth an estimated $31.9 billion. Instead, he built his own wealth. As a student, he worked shifts at McDonald’s and as a caddy at a golf course. Along with PCCW, he chairs Pacific Century Group, an Asia-based private investment group with interests in technology, media and financial services, among others. Li bought the asset management operations of AIG for around $500 million in 2009. Through PCCW, he also has stakes in Air Canada and BCE.

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