Would you drink Soylent? A new beverage aims to replace eating food—entirely

And best of all, it’s not people

(Soylent; Getty)

(Soylent; Getty)

Rob Rhinehart, a time-starved computer programmer, was frustrated by how often food preparation was taking him away from coding. So the 25-year-old did a little troubleshooting: he bought every substance the body needs in raw, chemical form and combined them into a thick, beige meal-replacement liquid he calls Soylent. (The name appears to reference the 1970s cult film Soylent Green, in which humans ate a strange food that turned out to be other humans, but Rhinehart says that in the book version, soylent was made of soya and lentils.) The powdered drink allows you to be in peak physical shape for less than $2 a day, he says, making it a possible antidote to world hunger. In the developed world, it could even help reduce obesity (for those game to trade burgers and fries for a colourless slurry). Financed via $2 million in preorders and $1.5 million in venture capital, it starts shipping in March.

Get our daily briefing on innovation, leadership, technology & the economy.
Weekdays at 6 AM ET. Learn More »

6 comments on “Would you drink Soylent? A new beverage aims to replace eating food—entirely

  1. Interesting…

  2. David, you will not receive copies on the previous letters. As the letters go forward that quantity can be in the hundreds. But if there’s a particular letter send us an email and maybe we can figure something out.


  3. Do you know how I avoid duplicate iCal alerts? (Apple support does not, so far…) I think b/c of iCloud calendar sharing among my husband and that i, I am getting two alerts for every event on the iMac and on the iPhone. every little thing is up to date and i use a new MacBook Pro and the new iPhone 4s.


  4. Got my first letter yesterday! Loved it. I feel like I’m a element of something good which is just starting to happen. Feeling a strange perception of community around it all. Maybe you are on to something here! Who would have ever imagined that men and women would truly print out words on paper just to have it sent in the mail to another person’s mailbox. Next thing you know, peoe will probably be growing their own food and walking or riding bikes everywhere. It’ll hardly ever perform, damn progress.