Top 40 brands in Canada

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Ranking Company Reputation Products Innovation Workplace Citizenship Governance Leadership Performance
1 The Walt Disney Company 81.57 79.87 81.92 74.87 76.28 74.32 77.08 82.24
2 LEGO Group 79.56 78.55 76.19 71.10 69.71 72.01 72.45 75.21
3 Johnson & Johnson 78.68 77.42 74.26 71.56 70.11 70.41 73.10 75.77
4 Rolex 78.47 83.63 72.75 68.71 66.86 74.66 73.71 77.55
5 Nestlé 78.38 78.47 75.53 74.60 70.73 73.33 73.63 76.72
6 Microsoft 78.11 81.18 82.56 79.84 76.38 77.39 81.61 82.62
7 Google 78.06 77.97 77.37 76.60 71.08 73.20 76.49 77.32
8 BMW 77.76 83.15 79.60 78.73 68.85 71.89 77.41 80.20
9 Sony 77.45 80.64 80.04 74.61 71.82 73.73 76.41 77.39
10 Tim Hortons 77.17 69.10 71.29 56.45 77.54 69.66 69.99 75.99
11 Goodyear 76.93 75.25 72.04 70.70 70.21 70.68 72.99 75.77
12 General Mills 76.91 75.15 74.61 69.13 71.81 71.16 71.95 72.62
13 Honda Motor 75.68 78.84 76.84 70.44 70.70 71.21 74.84 76.70
14 Canon 75.66 78.37 75.73 69.25 65.56 71.84 70.22 72.82
15 Kellogg Company 75.18 74.01 70.75 70.30 71.13 72.74 71.97 75.67
16 Westjet 74.84 73.56 69.77 73.60 68.42 73.51 72.85 71.96
17 Michelín 74.83 76.94 73.06 69.60 69.07 70.46 72.79 74.83
18 McCain Foods 74.15 72.88 71.03 61.61 64.12 67.46 69.25 72.05
19 Barilla 74.04 74.82 67.30 65.19 66.74 65.47 66.47 67.14
20 Intel 74.00 76.72 76.08 66.72 65.19 71.88 70.51 75.69
21 Kraft Foods 73.83 72.37 70.89 66.72 65.97 67.49 71.58 75.69
22 UPS 73.76 69.80 61.85 67.75 63.84 69.16 68.52 67.11
23 HJ Heinz 73.69 75.68 67.15 65.21 64.26 67.43 64.88 70.48
24 Danone 73.68 76.03 71.90 68.33 71.41 70.38 70.07 72.27
25 IBM 73.33 74.24 74.29 69.20 68.76 68.65 74.49 72.99
26 L’Oréal 73.26 73.54 72.12 67.00 64.98 62.02 67.26 71.48
27 Apple 73.25 78.61 82.20 74.17 67.15 68.99 77.17 81.18
28 Canadian Tire 73.16 72.16 68.22 65.67 73.96 70.59 68.72 70.87
29 Adidas Group 72.93 76.42 71.37 63.25 67.35 69.51 70.79 73.06
30 Samsung Electronics 72.84 75.30 76.33 64.77 66.10 65.24 68.33 74.07
31 Nintendo 72.70 76.07 76.09 66.46 62.81 67.22 69.33 69.27
32 Jean Coutu Group 72.62 71.51 65.86 65.90 68.27 67.22 70.06 70.52
33 Daimler (Mercedes-Benz) 72.49 77.42 73.80 68.69 65.93 67.59 71.24 74.85
34 Colgate-Palmolive 72.46 71.58 68.78 61.32 67.60 65.05 65.54 68.06
35 Amazon.com 72.35 75.32 73.41 69.06 67.13 69.56 69.51 75.06
36 Procter & Gamble 71.95 72.37 72.35 66.52 68.38 65.58 71.48 72.26
37 General Electric 71.92 73.50 68.81 66.27 66.29 67.97 67.18 67.01
38 Whirlpool 71.87 73.46 71.44 66.72 63.99 66.68 68.79 70.07
39 Shoppers Drug Mart (Pharmaprix) 71.84 72.21 66.32 68.09 67.67 67.69 67.46 69.84
40 FedEx 71.70 74.53 67.44 68.52 70.28 69.03 73.04 72.97

Reputation scores are based on trust, admiration & respect, good feeling and overall esteem.

Governance: The company is responsibly-run. It behaves ethically and is open and transparent in its business dealings.
Citizenship: The company is a good corporate citizen. It supports good causes and protects the environment.
Product/Services: The company offers high quality products and services. It offers excellent products and reliable services.
Workplace: The company is an appealing place to work. It treats its employees well.
Innovation: The company is an innovative company. It makes or sells innovative products or innovates in the way it does business.
Leadership: The company is a company with strong leadership. It has visible leaders and  is managed effectively.
Performance: The company is a high-performance company. It delivers good financial results.

Methodology: Reputation Institute polled Canadian consumers about 100 multinational brands (selected based on a minimum revenue level, above-average reputations in their home countries and presence in 15 top international markets) and the 50 largest Canadian companies (ranked by revenue). Respondents rated seven elements: performance, products and services, innovation, workplace, governance, citizenship and leadership. The survey was conducted in February and March.

Data courtesy, The Reputation Institute.


One comment on “Top 40 brands in Canada

  1. Pingback: Tim Hortons Ranks Number One in the Reputation Institute's Survey of Canada's Top Brands in 2013 | News-Canada

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