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CB_MoneySense guide December 19, 2011

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CB_Michele McKenzieCB_Michele McKenzie
Topics  Strategy  /  Leadership Q&A Leadership Q&A: Michele McKenzie, President and CEO, Canadian Tourism Commission By Michael McCullough  | December 13, 2011 The head of the Canadian Tourism Commission on advertising ROI, the end of the American traveller and leveraging a competitive (research) advantage called the Explorer Quotient.
Average duration of unemployment<div class="caption"> <p><span style="font-size: 18px;"><strong>Average duration of unemployment</strong></span></p> <p><strong>What it measures:</strong> The average number of weeks unemployed Canadians have been looking for work.</p> <p> <strong>Where to find it: </strong>Statistics Canada’s Labour Force Survey. The data are downloadable from its website for a nominal fee. Published monthly.</p> <p> <strong>How to interpret it:</strong> One of the worst aspects of a recession is lost jobs, so much attention is rightly paid to the official unemployment rate. But CIBC economist Benjamin Tal says that figure often misleads when considered in isolation. “It’s very different if 80% of those unemployed have been so less than one month, or 80% are more than six months,” says Tal.</p> <p> <strong>Recent activity:</strong> Before the recession hit in 2008, it was below 15 weeks, whereas for most of this year it’s been above 20 weeks.</p> </div>
Topics  Investing Above the noise By Matthew McClearn  | November 17, 2011 Jobless claims, housing stats, consumer confidence...TMI! Here are five economic indicators really worth watching.
CB_Miles NadalMDC Partners chairman and CEO Miles Nadal at his New York office. (Photo: Lee Towndrow)
Is this guy a mad man? By Jeff Beer  | November 16, 2011 Miles Nadal spent millions buying some of the world's most creative ad agencies. Has he found the secret to success in advertising's digital age? Or is this one pitch that won't sell?
CB_oilsandsCB_oilsands
Topics  Energy The ethics of "ethical oil" By Chris MacDonald  | October 06, 2011 With rhetorical games, oilsands backers are hindering an important debate.
Nivea's pretty thin evidence By Matthew McClearn  | From  Sales and Marketing  | September 07, 2011   A skin cream marketer's travails with regulators reveals what lies beneath compelling advertising claims.
CB_dice(Photo: artpartner-images/Getty)
Topics  Investing Reasons to sell a stock By David West  | August 04, 2011 Ask why you bought it in the first place.
CB_BransonEmployee(Photo: Mike Kemp)
Topics  Strategy Branson: In truth, the customer is only right sometimes By Richard Branson  | July 14, 2011 Instead of responding to every customer demand, a company should empower its true brand ambassadors: its employees.
Nokia's parallel lives By Jeff Beer  | From  Sales and Marketing  | June 28, 2011   Struggling mobile giant finds some creative footing with short film contest.
Topics  Investing
The price of advice By David West  | From  Investing  | June 23, 2011   A friendly broadside against do-it-yourself investing.
CB_advertising(Photo: Getty Images)
Topics  Strategy Advert inception By Andrew Potter  | June 08, 2011 It turns out that advertisers can make us like products we’ve never tried.
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