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Topics  Communication, Media, and Marketing  /  Strategy Consumer activism loses to Apple By Peter Shawn Taylor  | April 24, 2012

Yes, those devious Apple ads forced you to buy an iPad made by underpaid workers.

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Volcano<strong style="color: #000000; font-family: sans-serif; font-size: 13px; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #f9f9f9;"><span class="Apple-converted-space"></span></strong><span style="color: #000000; font-family: sans-serif; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #f9f9f9; font-size: larger;" class="licensetpl_attr">Matthew Landry at Wikipedia</span><strong style="color: #000000; font-family: sans-serif; font-size: 13px; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; background-color: #f9f9f9;"><span style="font-size: larger;" class="licensetpl_attr"> </span></strong>
Topics  Communication, Media, and Marketing  /  Strategy Richard Branson: Humour can boost a company's profile more than an ad campaign By Richard Branson  | April 12, 2012 Is Virgin Volcanic for real? Practical jokes for practical business reasons.
CB_gift(Photo: Gary John Norman/Getty)
Topics  Communication, Media, and Marketing Good customer service means keeping freebies By Richard Branson  | March 12, 2012 The little extras cost you, but they're also what keeps your customers coming back.
CB_google search(Photo: Newscast/AP)
Topics  Communication, Media, and Marketing  /  Strategy Online privacy is overrated By Bruce Philp  | March 12, 2012 The web isn't free. Your information is the entry fee—and it's money well spent.
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Topics  Communication, Media, and Marketing  /  Strategy  /  Lifestyle  /  Communications ROI: The marketing value of social media By Bruce Philp  | February 16, 2012 Marketers are questioning the value they get from Facebook and other social media.
CB_Bonnie Brooks Feb. 2012Can the the Bay’s dynamic CEO turn around a fusty American department store? (Kevin Van Paassen/The Globe and Mail/Canadian Press)
Topics  Communication, Media, and Marketing  /  Strategy  /  Investing The Bay's Bonnie Brooks leads Lord & Taylor By Matt O'Grady  | February 16, 2012 Can the Bay's dynamic CEO turn around a fusty American department store?
CB_Tim Hortons(Photo: Natalie Castellino)
Topics  Communication, Media, and Marketing  /  Strategy  /  Lifestyle Tim Hortons' new coffee cup: why the supersize? By James Cowan  | February 14, 2012 How Tim Hortons is tricking us into buying more coffee.
CB_Michele McKenzieCB_Michele McKenzie
Topics  Communication, Media, and Marketing  /  Strategy  /  Leadership Q&A Leadership Q&A: Michele McKenzie, President and CEO, Canadian Tourism Commission By Michael McCullough  | December 13, 2011 The head of the Canadian Tourism Commission on advertising ROI, the end of the American traveller and leveraging a competitive (research) advantage called the Explorer Quotient.
Average duration of unemployment<div class="caption"> <p><span style="font-size: 18px;"><strong>Average duration of unemployment</strong></span></p> <p><strong>What it measures:</strong> The average number of weeks unemployed Canadians have been looking for work.</p> <p> <strong>Where to find it: </strong>Statistics Canada’s Labour Force Survey. The data are downloadable from its website for a nominal fee. Published monthly.</p> <p> <strong>How to interpret it:</strong> One of the worst aspects of a recession is lost jobs, so much attention is rightly paid to the official unemployment rate. But CIBC economist Benjamin Tal says that figure often misleads when considered in isolation. “It’s very different if 80% of those unemployed have been so less than one month, or 80% are more than six months,” says Tal.</p> <p> <strong>Recent activity:</strong> Before the recession hit in 2008, it was below 15 weeks, whereas for most of this year it’s been above 20 weeks.</p> </div>
Topics  Investing Above the noise By Matthew McClearn  | November 17, 2011 Jobless claims, housing stats, consumer confidence...TMI! Here are five economic indicators really worth watching.
CB_Miles NadalMDC Partners chairman and CEO Miles Nadal at his New York office. (Photo: Lee Towndrow)
Topics  Communication, Media, and Marketing Is this guy a mad man? By Jeff Beer  | November 16, 2011 Miles Nadal spent millions buying some of the world's most creative ad agencies. Has he found the secret to success in advertising's digital age? Or is this one pitch that won't sell?
CB_oilsandsCB_oilsands
Topics  Communication, Media, and Marketing  /  Energy  /  Energy The ethics of "ethical oil" By Chris MacDonald  | October 06, 2011 With rhetorical games, oilsands backers are hindering an important debate.
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