Last year, as Apple was getting ready to launch the iPhone 4, a little video called “iPhone4 vs HTC Evo” starring two Hello Kitty-ish characters hit the web. In calm robotic monotones reminiscent of a Speak & Spell, the two foul-mouthed munchkins perfectly encapsulated the frustration with, and blind devotion of, Apple enthusiasts. It also got more than 13-million views.
And so marked Montreal-based start-up Xtranormal’s unofficial arrival into the online big-time with its text-to-speech animated video platform. What originally began as a platform for professionals to storyboard film projects has since gone on to be used by amateurs to create many more videos gone viral, along with short films and even a Geico insurance commercial. But have all the hits been good for business and what’s their second act?
I spoke to Xtranormal CEO Graham Sharp to find out.