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Cell phone detects bad breath

Today Virgin Mobile Canada issued a press release unveiling a revolutionary new mobile phone service that helps people answer the embarrassing question ‘Does My Breath Stink?’
Dubbed the Stink-a-lyzer, the new feature is activated when a customer dials 1.647.240.5653, takes a deep breath and then blows into the phone’s receiver. The detection system lets you know your breath status on five levels ranging from Shut Your Mouth Right Now to Breath On Me, You Sexy Piece.
Virgin Mobile also reports they are developing mobile phones that include a stick of deodorant, cologne and/or perfume applicators, a pop-out toothpick/floss/toothbrush feature and an all in one Virgin Mobile Swiss Army Phone featuring a variety of useful tools and tiny personal gadgets.
April Fools joke?