From 1997 to 2010, according to the Non-Smokers Rights Association, the average cost of a carton of cigarettes in Canada rose by 122% to $89.98. Warnings on packages have gotten much more direct and graphic and in many cases, cigarettes cannot be displayed in stores. Smokers are finding there are more restrictions on where they can puff. Massive amounts have been spent on education. The Canadian Centre for Substance Abuse estimates that tobacco cost the country $17.1 billion in 2002 and the Heart and Stroke Foundation notes there are over 37,000 needless deaths per year from tobacco.
It appears that many of these factors have contributed to a 30.6% decline in the percentage of people that smoke in the 10 years ended 2009. However, the rate of decline seems to be leveling off and the absolute number of people who smoke has increased. In the United States, which has practiced many of the same anti-smoking programs, the 10-year decline was only 12.3% and the percent of smokers actually rose from 2007 to 2009.