In 2004 /05 my colleague Joel Sears (one of the principals of Collectivity) and I convened a year-long series of round table dialogues to find new ways of using community engagement to build brands, energize employees, and engage customers. In re-reading the summary reports from these sessions, I found the learning more relevant than ever and I’m happy to share them with whoever is interested. The reports have been posted on Impakt’s Corporate Social Purpose wiki,
I’d also like to encourage Canadian Business readers to weigh-in on what corporate responsibility actions have the greatest long-term benefit: reducing environmental impact, or improving the performance of social/community programs. Click here to let me know what you think.