In this edition of the CB Elevator Pitch, editor James Cowan talks about Cirque du Soleil founder Guy Laliberté’s decision to sell his entertainment empire. Far from being a sign of commercial weakness—a “fire sale” as some observers claimed—the decision to sell to well-capitalized backers with an existing portfolio of complementary entertainment properties is a vote of confidence in the future of live entertainment.
MORE ABOUT CIRQUE DU SOLEIL & GUY LALIBERTÉ:
- Cirque’s mid-life crisis
- Cirque du Soleil founder sells company, refuses to pass it to his children
- The history of the Cirque du Soleil
- Canada’s Richest People 2015: The Top 100 Richest Canadians