The CB Elevator Pitch: Why Cirque du Soleil’s selloff makes sense

Live entertainment is a fast-growing business and a huge area of opportunity in emerging markets

 

In this edition of the CB Elevator Pitch, editor James Cowan talks about Cirque du Soleil founder Guy Laliberté’s decision to sell his entertainment empire. Far from being a sign of commercial weakness—a “fire sale” as some observers claimed—the decision to sell to well-capitalized backers with an existing portfolio of complementary entertainment properties is a vote of confidence in the future of live entertainment.

MORE ABOUT CIRQUE DU SOLEIL & GUY LALIBERTÉ:

  • Cirque’s mid-life crisis
  • Cirque du Soleil founder sells company, refuses to pass it to his children
  • The history of the Cirque du Soleil
  • Canada’s Richest People 2015: The Top 100 Richest Canadians

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