Fans, players, owners, broadcasters and advertisers all let out a sigh of relief this week as the National Football League and the player’s union reached an agreement to end the four and half month lockout. The labour dispute had been threatening the entire 2011-2012 season and could have reportedly cost the football industry upwards of $12 billion.
ESPN is so happy about it, the broadcaster’s agency Wieden + Kennedy New York hired YouTube star Judson Laipply to adapt his infamous Evolution of Dance act (which has more than 177M views) for the gridiron. Here, Laipply illustrates the evolution of the endzone boogie including the Icky Shuffle, Terrell Owen’s ball signing and Chad Ochocinco’s pom-pom routine among many others.
At over three minutes, it may drag on for the casual observer. Those with short attention spans or an aversion to prolonged prancing may want to check out EA Sports’ most recent love letter to the pro game. Or here, where in 18-seconds the video game producer and San Francisco-based agency Heat show us how college football inspires fans to go the Full Man-Boob.