Blogs & Comment

Ethics on business magazine websites

Why do business magazines give ethics such short shrift?

(Photo: Ghislain & Marie David De Lossy/Getty)

I’ll start by highlighting the obvious conflict of interest, here: my blog is carried on the website of Canadian Business magazine. In this blog entry, I effectively congratulate CB for highlighting ethics. So this is not an unbiased blog entry, but hopefully the facts I present here speak for themselves and stand on their own.

Ethics in business is clearly a hot topic these days, whether discussed using the word “ethics” itself or one of the mushier terms like “CSR” or “sustainability” or “corporate citizenship.” Even those who are cynical about the topic cannot deny that it is an important topic.

But here’s an interesting fact. At time of writing, only two major business magazines (Canadian Business and Fast Company) feature ethics and/or CSR on the front page of their websites. The Economist, Forbes, Fortune, and Businessweek do not.

Here’s slightly more detail:

  • Canadian Business has both Ethics and CSR listed on the front page.
  • Fast Company has a link called Ethonomics on its front page (right at the top), which leads to a section featuring a pretty steady stream of social responsibility blog postings.
  • Forbes has a CSR blog but it is very hard to find if you start from the site’s main page. You need to click on “Leadership” (not at all obvious) and then you’ll see the link in the lower-right of the Leadership page.
  • The Economist has nothing ethics- or CSR-related on its main page, though to its credit The Economist does tackle relevant topics pretty frequently. (For an older example, see “The Good Company.”)
  • Fortune likewise has nothing on their main page (though if you click on the “Leadership” link, you get taken — oddly — to their Management page, which currently features a piece on philanthropy.)
  • Businessweek likewise does nothing to feature CSR or ethics.

So, what do you think? Why are business magazines, and in particular their websites, so slow on the uptake? Is it lack of interest, lack of access to good content, or both, or something else?

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