CSR Europehas launched a new guide to Sustainable Marketing. Written by practitioners for practitioners, the guide is designed to help marketers take the first steps towards minimising the environmental effects of their campaigns.
According to CSR Europe, the guide contains two sections, the first focuses on the business case for sustainable marketing, while the second contains a toolkit of resources including checklists, guidance on green claims and an audit tool – all designed to help marketers evaluate the impacts of their campaigns.
The guide is complemented by an interactive 3D online game set in a shopping mall that provides a virtual shopping experience to illustrate that complexities facing the ethical shopper.
While I haven’t yet received a copy of the guide, I did try the online game and found it a useful way to look at the sustainability from the consumer perspective.
Download CSR Europe’s Sustainable Marketing Guidehere.