The latest addition to Snickers’ celebrity-littered “You’re not you when you’re hungry” campaign sees Joe Pesci make a house party appearance thanks to one young man’s munchies, which then causes a nice young lady to morph into Don Rickles.
Created by BBDO New York, the campaign got its start during last year’s Super Bowl with a spot that seemed to instantly make Betty White the oldest “it” girl ever, landing the former Golden Girl a spot on every late night couch, awards show, and eventually a new sitcom. The last Snickers spot, with Richard Lewis and Roseanne Barr, kept the comedy bar set respectably high.
Considering the wealth of underutilized former sitcom stars and B-list celebrities out there, this campaign could go on for a while. Pretty sure Fran Drescher and Bull from Night Court would be up for it.