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Toronto's 'brand' 8th best among world cities: new study

We're No. 8! We're No. 8!

Toronto's Financial District, looking north to Old City Hall. (Photo: mark.watmough/Flickr)

Toronto’s Financial District, looking north to Old City Hall. (Photo: mark.watmough/Flickr)

Canadians like to knock Toronto, but the rest of the world is quite fond of our nation’s biggest city. According to the latest bi-annual Anholt-GfK City Brands Index, Toronto has the 8th best brand in the world, up from 13th previously. Brand is measured by a concoction of perceived power and appeal. Toronto ranks particularly well in the three “People” categories: safety, friendliness and culture.

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London took the top spot this time around, overtaking Paris, which dropped to No. 3. The full top 10 list is below.

As for Toronto’s No. 8 spot, Canadians should feel a mix of pride and resentment. The ranking is the result of interviews with 5,144 people from 10 countries, but Canada wasn’t included (while Australia, a notably smaller nation, was). On the other hand, this means Toronto was visible enough to soar into the top 10 without Canadians weighing in.

The top 10
1
London (2 in 2011)
2
Sydney (3)
3
Paris (1)
4
New York (4)
5
Rome (6)
6
Washington D.C. (7)
7
Los Angeles (5)
8
Toronto (13)
9
Vienna (9)
10
Melbourne (8)


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