2016 Annual U.S. Debit Rewards Review with U.K. Comparison - Companies Mentioned: Ally Bank, BB&T, Barclays, Capital One, HSBC &

DUBLIN – DUBLIN–(BUSINESS WIRE)–Mar 3, 2016–Research and Markets ( ) has announced the addition of the “2016 Annual U.S. Debit Rewards Review with U.K. Comparison” report to their offering.

Decreases in checking account ownership as a result of competition from online-only banks and alternative financial providers, plus Millennials’ professed love for rewards have increased the importance of debit card rewards. The latest research report, 2016 Annual U.S. Debit Rewards Review with U.K. Comparison, examines how the 50 largest banks and credit unions, plus the leading online-only banks in the U.S. are supporting rewards programs to help manage these market forces while balancing challenges with profitability.

The market is showing greater reliance on merchant-funded discount networks (MFDNs), to defray the cost of rewards. Also, there is a slight shift toward relationship rewards which has some very practical opportunities. It allows financial institutions to promote or deemphasize certain products and services while allowing additional lines of business, to share in the support of these programs.

This report also looks at the U.K. market and the role that rewards play in retaining consumers’ loyalty. The U.K. bankers are experiencing unprecedented competition from new financial institutions called “challenger banks” and a countrywide initiative to make it easier and faster for consumers to switch from their current banks to competitors.

Companies Mentioned:


1. Executive Summary

2. Introduction

3. Debit Card Market Underpinnings

4. New Challenges

5. Survey Says

6. Comparison with U.K. Debit Rewards

7. Conclusions

8. Appendixes

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Sector:Banking and Financial Services



SOURCE: Research and Markets

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PUB: 03/03/2016 03:45 PM/DISC: 03/03/2016 03:44 PM