NEW YORK, N.Y. – AOL is launching an online video network that will gather its programming onto one platform, the latest bid by a major Internet destination to be a player in Web television.
The company announced the video hub, the AOL On Network, on Tuesday at a presentation of programming to advertisers in New York. It said the network will feature 14 content channels available online, on mobile, on tablets and through TV-connected devices.
AOL On will pull from some 320,000 short-form videos from AOL and its many publishers. The company also announced seven new original series, including a weekly reality show, “Digital Justice,” about Internet crimes and scripted series about four soccer moms, “Little Women Big Cars.”
AOL Inc. has been trying to generate more revenue from ad-supported content to make up for reductions in its older Internet access business. AOL and other websites see expanded video offerings as a way to increase revenue because the video ads that run with them can command higher prices.
The event Tuesday was part of the inaugural Digital Content NewFronts, in which digital outlets like YouTube and Yahoo are presenting their programming slates in the style of television upfronts.