CUPERTINO, Calif. – Apple is extending its push into selling business technology by forging a partnership with the Deloitte consulting firm to advise companies on using iPhones, iPads and Apple software in the workplace.
While Apple primarily sells to the consumer market, it’s confronting a global slowdown in consumer demand for smartphones and tablets. That’s spurred the Cupertino, California, tech giant to announce business-focused partnerships with companies that sell technology to corporate customers. These include IBM, SAP and Cisco.
Apple says it sold $25 billion worth of products and services to businesses in the 12 months through September 2015. That was a 40 per cent increase, but just a slice of its $233 billion in total sales. CEO Tim Cook told The Associated Press that Apple will soon announce figures that show more growth.