TORONTO – Blue Ant Media, a publisher of magazines such as Cottage Life, has entered a joint venture with KeyWest Marketing to form Outdoor Media Group.
The Toronto-based media company says the partnership will create the largest publisher of outdoor publications in Canada, with a subscriber base of 200,000.
The new company will own publications such as Outdoor Canada, BC Outdoors, Western Sportsman, Outdoor Edge and Travel+Escape.
Note to readers: This is a corrected story. An earlier version said Blue Ant Media had merged with KeyWest Marketing