DETROIT – Detroit was king in April, with demand for its big pickups helping to boost U.S. auto sales and offset a soft month for Toyota.
Ford, GM and Chrysler sold a total of 144,042 full-size pickups, up 29 per cent from last April, driven by strength in the U.S. housing industry.
Overall sales grew 8.5 per cent to nearly 1.3 million. While that’s the industry’s best April total since 2007, the pace slowed from the first three months of this year. On an annualized basis, April sales were 14.9 million, the first month below 15 million since October.
One reason for the slowdown: Toyota. The Japanese automaker’s U.S. sales dropped by 1 per cent, or around 2,000 vehicles, from last April. Alec Gutierrez, a senior market analyst with Kelley Blue Book, said he and other analysts underestimated the impact that increasing competition is having on Toyota.
Popular Toyota vehicles like the Corolla and Camry sedans lost sales to fresher models like the Hyundai Elantra and the Ford Fusion. Gas prices — which are 30 cents cheaper than at this time last year — hurt sales of the Prius hybrid, down 21 per cent. Toyota’s share of the market fell to 13.7 per cent from 15 per cent a year earlier, putting it behind GM and Ford.
Analysts still expect the industry to sell more than 15 million cars and trucks this year. Gutierrez is keeping his forecast at 15.3 million. That’s up from sales of 14.5 million last year. The most recent high was 17 million in 2005, while the trough was 10.4 million during the recession in 2009.
“We’re not reading too much” into the April number, Gutierrez said.
Ford, General Motors and Chrysler reported double-digit sales increases last month. Nissan led Japanese automakers with a gain of 23 per cent, while Honda’s sales rose 7 per cent. Volkswagen sales dropped 10 per cent, according to figures released Wednesday.
Detroit dominates the pickup segment, as U.S. buyers remain loyal to domestic brands despite efforts by foreign brands to win them over. Sales of Ford’s F-Series, the bestselling vehicle in the U.S., rose 24 per cent, while Chevrolet Silverado sales rose 28 per cent. Chrysler’s recently redesigned Ram pickup saw a 49-per cent increase.
The gains bode well for second-quarter earnings, since pickups are among automakers’ most profitable vehicles.
Truck sales have been strong all year because of customers like Adrien McFrederick, who recently put down a deposit on a 2013 Ram 3500.
McFrederick, 35, owns a marble and tile business, and needed to replace the 2007 Silverado he kept while work was slow. He started looking at Rams late last year after he and his wife bought a Chrysler Town and Country minivan.
Businesses like McFrederick’s are getting a boost from a rise in home building, which increased 7 per cent from February to March. A revived housing sector means higher sales of big pickups as companies and labourers return to the market. GM said its sales to small businesses rose 32 per cent to 57,000 in April.
A different kind of business — natural gas drilling — is propelling sales at Chuck Eddy Jr.’s Chrysler-Dodge-Jeep-Ram dealership near Youngstown, Ohio. Eddy said energy industry workers from all over the country were coming in to buy trucks last month, keeping him in tight competition with a nearby Ford store.
“I’m selling heavy-duty trucks. We had people coming in from all over the country buying. We had a guy come in from Montana,” Eddy said.
Jesse Toprak, a senior analyst for the TrueCar.com auto pricing site, said full-size trucks made up around 11.5 per cent of sales in April, up from around 10 per cent last year. He expects them to top 12 per cent of total sales — or nearly 2 million vehicles — by the fall of this year, when truck sales are usually strongest. Full-size truck sales peaked at 15 per cent of the U.S. market in 2004.
The growth in truck sales shows underlying strength in the economy, Toprak said, since small businesses won’t buy them unless they’re confident in the future.
The U.S. economic recovery is far from smooth. Unemployment stands at a stubbornly high 7.6 per cent and factory activity expanded at a slower pace in April, held back by weaker hiring and less company stockpiling.
But many factors favour car and truck sales. Interest rates are low — the average four-year loan on a new car is 2.4 per cent, according to Bankrate.com. Credit is widely available, even to those with low scores. Buyers can currently get good trade-in value for their old cars. Lease deals are good. Gas prices have fallen since February, and ended April at $3.51 per gallon. And cars and trucks have reached a record average of 11 years old.
All that, plus record-setting stock markets and a recovery in home prices, is boosting sales in many segments of the auto market.
GM sales rose 11 per cent in April, and not just because of pickups. Even though gas is cheaper than last year, small cars like the Chevrolet Cruze and Sonic saw 20-per cent gains. Cadillac sales increased 34 per cent thanks to the new ATS and XTS sedans.
Chrysler’s sales also rose 11 per cent. Sales of the Jeep Grand Cherokee SUV increased 27 per cent. The Dodge Dart compact car posted its best month ever with sales of nearly 8,100. But sales of the Chrysler brand fell 13 per cent.
Ford sales jumped 18 per cent thanks to a 52 per cent gain for the retooled Escape SUV and a 25 per cent jump for the Fusion sedan, which both went on sale last fall. The new MKZ midsize sedan pushed Ford’s struggling Lincoln brand to its first sales increase since August. Sales of the hybrid version have been so strong — particularly in Los Angeles, where they make up 60 per cent of all sales — that Ford plans to increase the percentage of hybrid MKZs it builds from 20 per cent to 30 per cent.
Other automakers reporting Wednesday:
— Nissan’s sales rose 23 per cent on demand for the recently redesigned Altima midsize car and Sentra compact. The company also took a step toward boosting future numbers. It announced price cuts on seven models that make up 65 per cent of its U.S. sales. The cuts, effective Friday, run from $580 on the top-selling Altima to $4,400, on the Armada big SUV.
— Honda’s sales rose 7.4 per cent thanks to growing sales of its newly redesigned Civic and Accord and a big increase for the subcompact Fit.
— Hyundai’s sales were up 2 per cent, hurt by tight supply of the Sonata midsize sedan. Sales of the Elantra small car jumped 45 per cent.