NASHVILLE, Tenn. – An exemption for Prichard’s Distillery from new legal requirements for selling spirits as “Tennessee Whiskey” is raising constitutional concerns with state Attorney General Herbert Slatery.
The state Legislature in 2013 excluded Prichard’s from the law passed at the behest of Jack Daniel’s that for the first time established rules for which products could label themselves as Tennessee whiskey.
Those rules codified what is known as the “Lincoln County Process,” which requires whiskey to be filtered through maple charcoal before being aged in unused charred barrels made out of oak. The filtering requirement makes up the principal difference from making bourbon.
Distiller Phil Prichard gained his exemption after arguing that he shouldn’t have to follow a charcoal filtering requirement because it does not follow the technique used by his grandfather.
“If I subscribe to this rule that Jack Daniel’s has imposed on us all, then I would then be paying homage to Jack Daniel’s and not paying homage to my grandfather Benjamin Prichard,” he said in a phone interview Wednesday.
Prichard has since opened another distillery in Nashville, creating the odd scenario in which his product made at the original location is grandfathered out of the Tennessee whiskey law, while spirits flowing from the new still are not.
“The fact that I can’t make whiskey according to my grandfather’s techniques at the Nashville location is a bit of a slap in the face to me,” Prichard said. “It’s still the same grandfather, and I’m still Phil Prichard.”
Slatery said in the legal opinion that Prichard’s exemption could run afoul of the equal protection provisions of the U.S. Constitution and the Tennessee Constitution’s ban on suspending “any general law for the benefit of any particular individual.”
The state law exempts Prichard’s by saying it does not apply to distilleries established between certain dates that match when Phil Prichard began doing business.
“There is no discernable reason to distinguish one distillery from other existing distilleries on this basis, especially since the exemption at issue is purportedly the one that distinguishes Tennessee Whiskey from bourbon,” Slatery said.
The fight over the Tennessee whiskey law has drawn in global liquor giants Diageo PLC, which owns George Dickel, and Louisville, Kentucky-based Brown-Forman Corp.
Several craft distilleries have lined up behind Jack Daniel’s to support the new law, but the makers of Dickel, Prichard’s and Full Throttle have been vocal opponents of having to conform to the new law they have deemed too restrictive.
It’s unclear whether a successful legal challenge to Prichard’s exemption would sink the entire Tennessee whiskey law, which does not carry a so-called severability clause that would keep constructional provisions in place in the event that part of the statute is thrown out.
Prichard said he feels uncomfortable that the exemption gives him “the ability to profit as a result of a bad law.” He said he wishes the state would just go back to allowing distillers the same freedom to do business they had before 2013.
“This is a law that was designed to benefit one company,” he said. “The whole law stinks.”