CreativeDrive Group Adds Global Footprint with Asian Alliance





CreativeDrive Group Adds Global Footprint with Asian Alliance

NEW YORK, March 3, 2016 /PRNewswire/ — CreativeDrive, a

technology-enabled digital content creation network designed to

satisfy the growing need for visual content in an omni-channel retail

environment, has entered a strategic partnership with Shenzhen,

China-based W.Studio.

At the same time, CreativeDrive is rolling out a new technology

managing the end-to-end creation and distribution of visual content

for print, digital, still and video. Developed to the demanding

specifications of photographers, art directors and content producers,

the proprietary workflow platform speeds production and increases

accuracy by reducing manual tasks by 65%.

CreativeDrive, whose visual content studios include Sandbox Studio,

OneKreate, Totem and Dune studios in the U.S., was formed last

September by private equity firm Bertram Capital to merge visual

content strategy with technology-enabled production efficiency in a

way that produces larger volume yet higher quality content strategy,

photography and video content, all increasingly important as

E-Commerce/Mobile Commerce growth accelerates.

CreativeDrive, the world’s largest network of visual content studios

producing creative content at any scale for every platform, is now

looking at additional partnerships in the US and internationally. The

group has over 100 studios in 15 locations throughout the U.S. and is

currently building out a 50,000 square foot Brooklyn-based visual

content studio and a 75,000 square foot Manhattan studio that will

open in June to accommodate the growing demand for visual content,

particularly in video.

The alliance with W.Studio is the start of CreativeDrive’s

international expansion. One of the largest photography studios in

China, W.Studio has been providing photography, post-production and

graphics to global retail, apparel and home furnishing brands for over

a decade.

CreativeDrive CEO Paul Price said, “Disruption is driving the need for

more content in all commerce and particularly in E-Commerce/Mobile

Commerce. Humans are wired for visual content. Over 80% of what we

learn is based on what we see. Little wonder the most popular and

engaging content on digital platforms is visual and because of this

the demand for visual content in E-Commerce is growing exponentially.

“Through its talent and technology CreativeDrive and its brands are

uniquely designed to meet this demand and to create and tailor content

around user experience. Our partnership with W.Studio is the first

step toward doing this around the world.”

In the face of that demand, CreativeDrive and its brands are also

expanding their talent base. Davia De Croix, known for her work on

magazines such as Cosmopolitan, George, Talk Magazine and Money as

well as with brands such as Nike and DVF, joined Sandbox last year as

Creative Director.

This year, Price has begun building out the CreativeDrive management

team. Effective immediately, Cecilia Streit has been named Chief

Growth Officer. Streit joins from RR Donnelley where she was Senior

Account Executive for Digital Solutions working primarily with leading

global retailers, large ecommerce retailers and direct marketing


Jared Koesten, formerly Vice-President of Human Resources at Omnicom

Group’s Zimmerman Advertising, also has joined as Chief People Officer

and will play a key role in developing talent acquisition strategies.

Koesten and Streit join Tom Caputo who last October came on board as

Chief Operations Officer from Saks Fifth Avenue where he led in-house

photo studio operations.

“Our talent has to be creative but also able to seamlessly navigate

the worlds of both marketing and technology because this is a business

that requires the ability to manage complex production nationally and

globally across varied and large commerce platforms,” Price said.

About CreativeDrive CreativeDrive is a technology enabled digital

content creation network headquartered in New York with four studios

in 15 locations throughout the U.S. The company offers integrated

creative content services, including content strategy, photography and

video content creation powered by an integrated software platform. The

company’s client base is extensive and includes global and nationally

recognized brands and retailers in all major categories as well as

their e-commerce operations. CreativeDrive manages a portfolio of

creative services brands including Sandbox Studio, OneKreate, Totem

Creative, and Dune Studios. These branded creative teams work with

their clients from their respective studios as well as directly

on-site at client campuses and distribution facilities when closer

collaboration is desired.

For more information visit:,,,,

About Bertram Capital With over $850 million in capital under

management, Bertram Capital is a private equity firm targeting

investments in lower middle market companies. By supplying flexible

investment capital and committing a wealth of operational and

strategic resources to each investment, Bertram Capital makes it their

core objective to move companies, management teams, and employees

toward unlocking their full potential.

Visit for more information.


Pat Sloan, +1-646-673-4787

To view the original version on PR Newswire,


SOURCE CreativeDrive

-0- 03/03/2016

/Web Site:

CO: CreativeDrive; Bertram Capital; W.Studio

ST: New York China




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