AUBURN HILLS, Mich. – Chrysler Group LLC has changed its name to FCA US LLC.
The change will be largely unnoticed by consumers, affecting mostly corporate and financial communications. Chrysler-branded cars will continue to bear the Chrysler badge, as those branded Fiat will bear the Fiat badge.
The move was part of Fiat Chrysler Automobiles’ renaming of its mass-market brands. Fiat Chrysler Automobiles becomes FCA Italy SpA.
The automaker said Tuesday that the name change follows the naming convention of its parent company, Fiat Chrysler Automobiles N.V., which adopted its name in October when it listed on the New York Stock Exchange.
Chrysler and its Italian owner Fiat SpA merged earlier this year. Fiat was granted management control and a 20 per cent stake in Chrysler after it emerged from bankruptcy protection in 2009. Fiat gradually raised its stake and eventually became majority owner.
The name change doesn’t impact its headquarters in Auburn Hills, Michigan, its holdings, management team, board or brands.
FCA US has more than 77,000 employees worldwide and runs 36 manufacturing plants, including 23 in the U.S.
In Europe, Fiat Chrysler employs 89,000 people, 40 per cent of the worldwide workforce, producing annual revenues about 20 billion euros, 23 per cent of the total global revenues of 87 billion euros.
Fiat Chrysler has 78 plants in Europe.