Ford's first quarter profit up 15 pct to $1.6b as strong North America overcomes Europe losses

DEARBORN, Mich. – Ford Motor Co.’s first-quarter profit rose 15 per cent to a $1.6 billion thanks to record earnings in North America and strong sales in China. The automaker lost money again in Europe, although it sees some hints of improvement there.

Ford earned 40 cents per share, up from 35 cents in the same quarter a year ago. Without one-time charges, including restructuring costs in Europe, Ford would have earned 41 cents. That beat Wall Street’s forecast of 37 cents, according to analysts polled by FactSet.

“It’s a very good start to the year for us,” Ford’s Chief Financial Officer Bob Shanks said Wednesday.

Ford earned $2.4 billion in North America, the highest quarterly total since the company began reporting results regionally in 2000.

The Fusion midsize sedan and Escape SUV — newly redesigned for the 2013 model year — were powerhouses in the quarter. U.S. sales of both vehicles rose 25 per cent. With its sharp styling and unique, hexagonal grille, the Fusion gained share from perennial midsize leaders like the Toyota Camry and Nissan Altima. Ford sold 80,558 Fusions in the quarter. The angular Escape SUV was right behind with nearly 73,000 in sales, drawing buyers from older models like the Honda CR-V with promises of better fuel economy and towing capacity.

Ford’s F-Series trucks, the bestselling vehicles in the U.S., are getting a boost from an improvement in home building and other construction. F-Series sales rose 17 per cent in the first quarter, or nearly three times the average sales increase for the industry, according to Autodata Corp.

U.S. buyers paid an average $32,784 for a Ford in the first quarter, or around $1,000 more than the same period a year ago, according to Internet buying site

Investors’ reaction was muted. Ford’s shares slipped 3 cents to $13.33. They had gained nearly 5 per cent in the three days before the earnings. The shares have traded in a 52-week range of $8.82 to $14.30.

Jamie Albertine, an auto analyst with Stifel Nicolaus, said investors may not have liked Ford’s rising costs in North America. Ford’s operating margin in the region fell slightly to 11 per cent from 11.5 per cent in the same period a year ago. Ford said that was partly due to increased hiring and production.

Albertine said investors also tend to dismiss gains that are based, in part, on a finance arm. Ford Credit contributed $503 million to the company’s results in the first quarter.

Ford eked out a $6 million profit in its Asia Pacific and Africa region. The Ford Focus small car has quickly become a bestseller in China, where Ford’s sales were up 54 per cent in the quarter.

But the results were tempered by Ford’s seventh straight quarterly loss in Europe, where a recession has devastated car sales. Ford lost $462 million in Europe in the first quarter as sales plummeted 20 per cent. Ford reiterated that it expects to lose $2 billion in Europe this year.

Results from European automakers captured the gloom. Germany’s Volkswagen AG reported a 38 per cent decline in its net profit, to $2.5 billion, and Daimler AG said its profit fell 60 per cent to $733 million. European auto sales have fallen steadily for the last 18 months as a government debt crisis has weakened the economy and made consumers unable or afraid to take on a large purchase.

Ford’s European sales fell at almost double the pace of the rest of the industry in the first quarter. Shanks said Ford deliberately cut back on low-profit sales to rental car companies. Disruptions at its Genk, Belgium, assembly plant reduced the number of vehicles available.

But Shanks saw reasons for optimism in Europe. Consumer confidence, export levels and other indicators are improving, he said, and sales appear to have bottomed out in some of the countries hardest hit by the recession, including Spain and Greece.

“I think, hopefully, that we might be running along the bottom right now,” Shanks said. He said sales could start improving later this year or early next year.

Ford also hopes a slew of new products will juice sales. Ford pledged last year to bring 15 new vehicles to Europe by 2015, and seven of those have arrived, including the revamped Fiesta subcompact and Kuga small SUV. This mirrors a strategy Ford used in the U.S. to boost sales during the recession.

Europe isn’t Ford’s only trouble spot. The company lost $218 million in South America, partly due to a currency devaluation in Venezuela. The company said it still expects to break even in the region this year.

Overall, Ford’s revenue rose 10 per cent to $35.8 billion, beating Wall Street’s forecast of $33.5 billion.

Ford’s profit margins fell to 5.2 per cent from 6.4 per cent in the same quarter a year ago. Shanks said adding plant shifts and workers to meet growing vehicle demand is eating into profits. Ford plans to increase second quarter production by 13 per cent worldwide, to 1.6 million cars and trucks. Its is also selling a higher proportion of small and midsize cars, which are less profitable than trucks and SUVs.

In a note to investors, Barclays analyst Brian Johnson said Ford clearly prefers to re-invest its profits in product development rather than achieve higher margins.

“Overall, we believe the quarter demonstrates the consistency of the company and the steady path of growth that the company is on,” he wrote.