Halifax-based sports data company acquired by U.S. entertainment firm

HALIFAX – A Nova Scotia sports data company has been acquired by an American entertainment firm, but it says the deal will not leave any Halifax employees out of work.

Gracenote Inc. announced Thursday the acquisition of SportsDirect, a Halifax-based company that provides statistics and other sports information to clients including Thomson Reuters, USA Today and fantasy sports websites.

“There’s no plan to reduce any staff here in Halifax,” said Dan LeBlanc, vice-president of products and operations for the newly formed Gracenote Sports.

LeBlanc, formerly the president and CEO of SportsDirect, said the Halifax operation employs more than 200 full-time and part-time staff and will continue to do so.

The deal also saw Gracenote acquire the Covers Media Group, which provides sports gaming information online, and the Dutch company Infostrada Statistics.

Gracenote, a subsidiary of Tribune Media Company, says the total cost of the acquisitions is about US$54 million but it is not disclosing the breakdown of the deal.