Hawaii visitor arrivals up in January-March, but tourism agency expects growth to slow

HONOLULU, Hawaii – The number of visitors coming to Hawaii in the first three months of the year surged 7.1 per cent, but tourism officials said Thursday the industry’s growth will likely slow later in 2013.

Nearly 10 per cent more travellers arrived in the islands from western U.S. states compared with January through March of last year, the Hawaii Tourism Authority said. The number of travellers from Japan climbed 5 per cent.

Mike McCartney, the state tourism agency’s CEO, said he expects to see more moderate growth in coming months.

“Spending and arrivals have been on the upswing, but there has been a decrease in visitor average length of stay for markets like U.S. West and Canada, which could be an indication that visitors may be reaching their spending threshold,” McCartney said in a statement.

A reduction in the number of direct flights from the East Coast and a weakening Japanese yen may also slow growth, he said.

The agency plans to continue luring business travellers for meetings and encouraging visitors to travel to the neighbour islands. It intends to continue supporting the addition of direct flights to Hawaii from South Korea, China, Taiwan, Australia and New Zealand while maintaining marketing efforts in the U.S. mainland, Canada and Japan.

“Due to the fragile nature of the tourism economy, the HTA understands the importance of sustaining and diversifying global market share in an industry based on discretionary spending,” McCartney said.

Visitors spent $3.9 billion in the state from January through March, up 7.6 per cent from the same quarter last year. The biggest increase came from western U.S. travellers, who spent 18.7 per cent more, and eastern U.S. visitors, who spent 8.3 per cent more.