NEW YORK _ Shares of Trivago, the hotel search company that created a buzz with a rumpled TV spokesman, are rising in their Wall Street debut.
Travellers use the German company’s websites and apps to search for hotels around the world. Trivago makes money when a user clicks on a hotel, goes to another site and books a room.
Its TV commercials have featured the same spokesman, Tim Williams, for years.
Trivago NV raised more than $287 million after it and its shareholders sold 26.1 million American depositary shares for $11 apiece.
The ADS are up 60 cents, or 5.5 per cent, to $11.63 Friday afternoon.