Marketing Maverick: Unionmade not union made

 

The idea: In 2009, San Francisco men’s boutique Unionmade began selling clothing such as $258 “vintage-styled work shirts” and $565 vintage Levi’s jeans, using a logo similar to that of the labour giant AFL-CIO.

The reaction: Union supporters were dismayed to learn the products on offer are not, as a rule, made by unionized labour.
The AFL-CIO has filed a letter demanding the store stop using the “highly misleading” name and infringing on its trademarked logo.

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