Irish clothing retailer Primark enters US market with 1st store in downtown Boston

BOSTON – Irish clothing retailer Primark has opened its first U.S. location in an historic building that once housed one of Boston’s most venerable department stores.

Hundreds of customers Thursday morning streamed into the Dublin-based company’s new store. Company executives and Mayor Marty Walsh marked the occasion with a ceremonial ribbon cutting.

Primark is the latest tenant in the historic Downtown Crossing building that once housed Filene’s and its discount sister store, Filene’s Basement. Primark has nearly 300 locations across Ireland, the UK and Europe.

The stores are along the vein of trendy, low-priced European retailers like Sweden’s H&M and Britain’s Topshop.

The company has said it chose Boston because of its high concentration of students and its roots as a centre for Irish immigration.

Primark plans to open seven stores across the Northeast.