MSU report shows 2014 was a strong year for Michigan's tourism industry, 2015 should be too

GRAND RAPIDS, Mich. – A new report says that Michigan’s tourism industry grew in 2014 despite the cold, wet year, and the tourism outlook is sunny going forward.

The Michigan State University says that 2014 was 6 per cent cooler and 11 per cent wetter than normal. Even so, it says hotel occupancy was up 2 per cent and car traffic increased 1 per cent.

Michigan State researchers released the report Monday at the Pure Michigan Governor’s Conference on Tourism in Grand Rapids.

The researchers say 2015 should be another year of growth for tourism in the state. The number of people travelling to and around the state is expected to increase 1.5 per cent this year.

They say tourism spending is expected to climb an estimated 2.5 per cent from 2014.