NYC takes aim at sugary drinks again as new bus, TV ads warn about sweet tea, energy drinks

NEW YORK, N.Y. – New York City’s campaign to cut consumption of sugary drinks now features ads warning people about sweet teas, sports and energy drinks and fruit-flavoured beverages.

The city health department launched the TV and bus ads Monday. The spots say such drinks might sound healthy but are packed with added sugar and that can lead to obesity and other health problems.

The ads cost about $1.4 million. They further a “pouring on the pounds” campaign that dates to 2009.

The American Beverage Association says the ads oversimplify the causes of obesity.

The city and soft drink makers and sellers are in court over the city’s effort to cap the sizes of soda and other sugary drinks sold in many eateries. A judge struck down the measure, but the city has appealed.