PARIS – Leaders of the Paris bid for the 2024 Olympics have signed up three new sponsors to bring total sponsorship revenue so far to 20 million euros ($22.8 million).
The bid committee announced deals Tuesday with insurance company MAIF, Vivendi and Orange. Ten major companies have now signed up as Paris sponsors.
The Paris bid said it hopes to meet its total sponsorship revenue target of 30 million euros ($34 million) with final deals to be announced “in the coming weeks and months.”
Paris is competing against Budapest, Rome and Los Angeles for the games. The International Olympic Committee will choose the host city in September 2017. Paris last hosted the Olympics in 1924.